How to Use Business Article Marketing Tips to Make Money Online

By using any of a number of business article marketing tips, you can make the most of the advertising potential of writing articles and submitting them to article directories to make money online. This potential is sufficient to enable you to achieve a Page #1 listing on Google and to attract tens of thousands more visitors to your website.

Not only that, but these visitors can be directed to specific pages on your website that you choose. It is possible to direct over 100,000 visitors to one page on a website where the Home Page gets only 1,000 visits per month. This is because of the benefits of being able to offer any link of your choice in the resource section of your article.

However, prior to offering all these article marketing tips it is important that you appreciate the fact that there is more to writing articles than just offering some badly written text and then expecting it to be published and read – it might be neither if your standard of writing is not good enough. So it is essential that your article is lucid and grammatically written if you wish to use them to make money online.

That said, here are some business article marketing tips on how to make the best of your article if it is intended for publication on article directories.

1. Make sure that the URL in your resource is related to the subject of your article. I don’t mean just the general niche, but the specific subject, so if you are writing about bow ties don’t lead them to a page about ascots or cravats. Lead them to a page explaining why most men who wear bow ties do so because most men don’t wear bow ties!

2. OR – and an important ‘OR’ – lead them to a squeeze page offering something in exchange for their name and email address. By doing that, you can use your article, not to offer readers further information, but to persuade them to join your list. You can offer a free course or a free eBook or report on your niche in return for their first name and email address. You will need to use an autoresponder such as AWeber or GetResponse to handle the form and list for you, but using article marketing to build a good email list is a fabulous way of using your article writing skills.

3. You can also use your articles to direct readers to your Squidoo lens or even your Facebook Wall or a YouTube video. You can make a video using a simple webcam that promotes your business, and then publish it on YouTube. By providing a link to that video in your article resource or bio, you can promote your business or product on the video.

4. Why not write an article about a common problem connected with your niche? Explain how frequently this problem arises and how it can affect various people in different ways. Examples are a) being unable to access certain websites from your computer, b) dogs that keep biting the postman and that are in danger of being put down, or c) how when some people diet to lose weight they appear to have no energy to do any housework.

Then, having presented the problem offer a partial solution, such as in a): web proxies can be used to access websites through a third party, and b): dogs can be trained to accept postmen walking down their path and opening their mailbox, or c): there are ways to diet that do not deplete your readers of the carbohydrates needed for the generation of ATP energy.

Then use your resource to suggest that you can offer more extensive solutions to their problem if they simply click on the link provided. Then make sure that you deliver the solution on the landing page. If you impress them with your knowledge and help, they will be more likely to purchase your products and help you to make money online.

These are just four business article marketing tips on how to use article marketing to get yourself known and persuade readers that you can help them with their problems. In using them, make sure that you not only offer genuine solutions to their problems, but also persuade them that you can offer a lot more help if they visit your website. Once on your squeeze page (a page persuading them to give you their contact details) give them a persuasive reason why offering their contact details will be of benefit to them in not only having this problem solved, but many other associated problems. You will then find that your emailing list will grow rapidly.

I am sure that you can now think of many more ways in which to provide business article marketing tips to readers of your own articles, and once you find you can do that then you should be able to build up your business, not only to make money online for yourself, but to help solve the problems of your prospective customers which, if you are honest about it, will give you as much satisfaction as selling any products related to it.

Is There Such a Thing As Zen Marketing?

Is there such a thing as Zen marketing? Zen is defined on Wikipedia “As such, it de-emphasizes theoretical knowledge in favor of direct realization through meditation and Dharma practice.” Basically meaning your knowledge is not learned from books or from theory put out on the internet but is learned directly from your own personal experience and observation. I have been meditating for many years and the one thing the teachers drill into you is to “Observe, Observe, Observe”, the reason for this is because the teachers know they can tell you everything they know but you will not understand until you actually observe and fully understand it yourself.

There is a place for learning and reading and theory, you must learn the basics first, but then you must move on and directly observe and understand (whatever you are trying to understand and learn).

This applies to all areas of life, and I highly recommend that you learn more about Zen and other forms of meditation to help you in other areas, but right now (the teachers will tell you that now is the only real time anyway) I want to focus on Internet marketing and how the principles taught by Zen Buddhists and others can help you become more successful in getting more traffic to your websites.

Another thing that is important to learn from the Masters is that Now is the only time you have, There is no Past and no Future, and when you try to live your life in these very unreal realms you set yourself up for disaster. You must learn to keep yourself focus on what is happening now! It is the only way You will see what is Real.

OK so observation is something We must do to basically get to what is real out there in the Internet World where many things are not what they appear to be at first. Another trait or ability that is strengthened by “observing, observing, observing” is your ability to focus increases and makes it much easier to discern what is real and what may be complete B.S. and in the world of the internet this is Gold and will make you Gold($).

Internet Marketers must first observe and find what is real and what really works, the best way to do this is to observe the people who are most successful, find a niche that is real for you and stay Focused on that one niche until you Master it, then you can move on to bigger and better things.

The biggest trap out there in Internet World is to go searching for the Holy Grail, You know the instant Traffic Miracle that everyone is selling, you jump around from one idea to another and never let Your site and business develop and grow. You must develop the confidence and knowledge you need to succeed and and stay focused on what is real. This ability will grow if you “observe,observe,observe” but to do that the teachers will shout at you that you must first “Practice, Practice, Practice”.

Running a Successful Email Marketing Campaign

Email marketing has caught up in a very big way over the past few years. It’s a sure shot way of reaching your target audience and increasing your customer base at a relatively low cost. It saves a great deal of time and effort that previous marketing tool of printing on paper, stuffing in envelopes and stamping each individual letter, used to require. Now, at the click of a button, you can send your marketing campaign to as many people you wish. An email is an effective marketing tool, if you only know how!

Firstly, choose your client base carefully. An appropriate mailing list would be required for this purpose. Plumbers, in all probability, will not buy the organic fertilizers that you are trying to sell to them. So, choose who you want to target and select the mailing lists accordingly. Like every other marketing medium, email marketing’s first and foremost requirement is clarity of content. The content should not come across as a cheap sales gimmick. Try to earn the client’s respect by respecting the client’s intelligence. Even if your main goal is to try and sell something through your email, you have to remember that the underlying purpose is to make a good first contact or to stay in touch with your customers.

Branding is an important part of an email marketing campaign. Whether or not the client accepts the second set of emails from you depends mostly on the impression your first email has created about your brand. Your corporate design should come across prominently so that one immediately gets to know the brand name behind the campaign. The email has to be user friendly and should precisely tell the reader what to do. Many a times, one loses out on clients due to a small typographical error during content creation. Make sure, you personally proof read the email, even if you have someone else doing your content writing and copywriting. There is no way you should be goofing up with the links. Make sure that the clickable link takes the user right to your site where he or she is intended to go or else it can be pretty frustrating for them and as far as you are concerned, you just lost out on an invaluable customer who could have led you to many more!

Keep the reader interested by putting the most relevant parts at the beginning. Make the email stand out by using attractive layouts. A special discount or a bonus is a fool proof way of getting the reader to subscribe or join in, even as he reads! However, alongside, do have a provision for unsubscribing. Always provide the facility of reading your precious marketing email in two forms – a simple to read text form as well as an HTML format. Keep the content in both these forms similar to avoid it being designated as spam. Also, it’s imperative to inform your ISP about the bulk mails so that they can be distinguished from spam mails.

Try to get to know your customer and what he wants! Read their mails and as far as possible reply to them promptly. Never forget that customers are actually real smart people. So, think smart, be creative and the world will be at your command with the click of your mouse!

Email Marketing – Most Efficient Way to Target Market Audience

Email advertising has is gaining significant popularity as a tool for advertising these days. The internet is one of the largest markets to tap in terms of advertising since almost everyone at any time and any place has access to the internet. Transactions online have increased in number and it has been proven that the current fastest way to communicate involves the internet. Advertising on the other hand is one of the biggest industries there is around the world. Advertising almost controls the consumer market by the level of influence they posses on the market’s judgment to purchase or not to purchase certain products. It is the invisible hand that guides every industry that is why most big companies allocate incredible amount of money to developing their advertising arm especially in retail businesses.

The magic of advertising is being able to focus on the consumer and influence them by getting their attention. However, getting their attention is so much harder than it seems because with the variety of products and services available everywhere, there is just so much to choose from that keeping your consumer locked on your product is almost close to impossible. That is why advertisers have thought of various ingenious ways to capture the fancy of the consumer. Email marketing is found to be one of the most efficient ways of targeting market audience.

Through emails, companies are able to reach a specific market. They cater to a block of profession or office or the likes. Emails reach the consumer directly and say what it needs to say directly as well. With emails, you don’t need to deal with the clutter of piece by piece ads that come into your mail or those lengthy newspapers that contain ads so small you can barely read the words. Emails on the other hand enable the advertiser to say as much as he wants without limit as opposed to the newspaper. Sales are incredible through the use of emails because it creates an avenue for the market to reply the fastest way if they are interested. Unlike physical ads that need the customer to go to the store physically, emails provide an avenue of information exchange that is cost free and is very easy to use. Added features also allow the advertiser to attach pictures or videos for the consumer to gain more information. At times, an interactive relationship can be enhanced through already valued customers by sending those scheduled newsletters and bonus deals and promos when they occur giving first dibs to the consumer before it reaches the market at large.

Although the big advertisements that we see around us capture our attention because of their fancy detail and concepts, seldom do they influence our purchasing power when we come to think about it. We admire and appreciate them as we see them but it doesn’t directly move us to know more about the product. Email marketing on the other hand empowers the consumer to respond in a more personal manner and in a faster way if you are in a hurry. This makes it very useful and efficient in the long run.